importance of toddler bath time {sensory play}

Sharing the importance of toddler bath time with sensory play, using baby products by JOHNSON’S® as part of a sponsored post for Socialstars #johnsonspartners #SoMuchMore


Never underestimate the power of bath time.  It is about so much more than getting baby clean. Bath time is beneficial to your child’s development, both emotional and physical. Don’t waste that one-on-one time!  Engage and turn tub-time into fun-time.  With all of the textures, colors and developmental toys — it is the perfect time for sensory play!

Start to finish… don’t forget that post-bath lotion massage, which is calming and regulates your baby’s breathing.  I know my Gabriel loves it!  Data shows routine massage also leads to increased alertness and attentiveness in babies.

the importance of baby bath time #johnsonspartners #somuchmore

My messy 24 month old boy needs a bath every night at this point.  The kid never stops running and typically his destination is a messy one – the fresh soil, a dune of sand, any body of water.  I secretly love it.  He is a true adventurer and loves exploring natural textures.  He also is a fan of very messy foods (and smearing said messy foods all over himself with reckless abandon).  I say, let them play!

importance of bathtime #JohnsonsPartners #SoMuchMore

Starting from baby’s first bath, they begin to discover the world of senses.  A bond strengthens between baby and parent as you hold them and massage them with water.  Then baby starts to feel the water, pop the soap bubbles, make a splash… before you know it they are scooping, pouring and straining water through nesting cups.  A whole world begins to open up!!  By the time a child is three, 85% of their brain is developed, so let’s keep them stimulated and stay engaged in the process.

My son absolutely loves playing with nesting cups, they are still a favorite, but now he is completely obsessed with musical instruments, especially those that make various sounds.  Creating music during bath time can stimulate parts of the brain responsible for memory and/or parts responsible for visual imagery.  I am tickled pink watching him perform with such determination!  His current favorites are the xylophone…

toddler bathtime sensory play #Johnsonspartners #SoMuchMore

…and these water flutes that play different keys depending on how much water he puts in them.  How. Great. Is. That?  His eyes light up when he strikes a tune he really likes and goes back for more.

engaging toddlers in bathtub  #JohnsonsPartners #SOMuchMore

According to the JOHNSON’S® Global Baby Bath Report, parents see bath time as quality time with their babes, but underestimate its benefits on their baby’s development.  In fact, more than half (58%) say bath time is not extremely important to their child’s brain development.  Massages are getting terrible numbers, too, as more than 1 in 10 parents say massages are not at ALL important.

These numbers are more are why JOHNSON’S® has launched its first ever global campaign, SO MUCH MORE.  The goal of this campaign is to share with parents that bath time is an opportunity to use smell, touch, sight and sound to create a multi-sensorial playground.  The bath tub offers parents and baby opportunities to connect and bond, so let none of us miss out.

Speaking of JOHNSON’S®, familiar scents have been shown to increase mood.  Scents trigger memories, which are more emotional than memories triggered by any other sense – this I have seen for myself.  People around the world recognize JOHNSON’S® product scents as “baby scents”.  The pleasant and familiar scent calms babies, a great tip for those with babies afraid of the bath, and that is just one reason why I always use JOHNSON’S® bath products on my baby.

sensory bath time #johnsonspartners #somuchmore

Refer to this amazing infographic for more:

#johnsonspartners #somuchmore


What are your favorite ways to engage at bath time?

Previous post

My Valentine + a Burt's Bees Baby {sale}

Next post

healing pedicure at home {DIY it}


  1. February 19, 2015 at 2:52 pm — Reply

    We’ve finally transitioned from baths to showers, but we loved playing with those bath alphabet sets. I’m always a fan of combining learning with fun.

  2. February 20, 2015 at 7:16 am — Reply

    My son loves bath time. I never thought to let him make music in the tub so I know what we’ll be doing tonight :)

  3. February 20, 2015 at 7:29 am — Reply

    Enjoy your boy while he’s sweet & dirty. We’re venturing into the getting smelly phase with our almost 4 year old. He runs around and gets pretty stinky!

  4. February 20, 2015 at 7:45 am — Reply

    My nephew LOVED playing in the bath when he was a toddler. It was a struggle to get him out of there before he turned all “pruney”.

  5. February 20, 2015 at 9:25 am — Reply

    Yes, this is the time where I let the boychild explore and use his imagination. He loves bath time.

  6. March 11, 2015 at 3:49 pm — Reply

    excellent article, also if i may point you in the direction, theres a great resource for choosing the best baby bath seat for you at

  7. June 2, 2015 at 1:05 pm — Reply

    Great article. Do wooden bath seats like these create a lot of mold?:

Leave a reply

Your email address will not be published. Required fields are marked *