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go anywhere ballet flats {TOMS}

It occurred to me yesterday at lunch that TOMS has truly penetrated the market.  Our whole party was wearing TOMS (not on purpose), our waitress was wearing black sparkle TOMS and when we left the bistro (after my daughter threw up mussels and escargot on her TOMS) the friendly homeless man outside was wearing TOMS.

I figure that if the movement has reached this man, wearing a tacky Christmas sweater in Palm Springs heat, it has truly been a success.  This makes me happy.  We gave our delicious doggy bag to him and went home, invigorated to buy new TOMS. I love them for my daughter–they make great everyday run around shoes, but it was really time to look for a new pair for myself.

Imagine my glee when I spotted the new Ballet Flats that TOMS offers.  Yes, ballet flats.  They come in all different fabrics: burlap, linen, leather, chambray and suede.  TOMS has been successful not only because of the pure goodness of the cause, but also because their design and marketing teams rule.  They have kept us on our toes (pun not intended but left in) adding new colors, fabrics, styles and entire collections on a regular basis. A great business model for a worthy company.

Brand new for Spring 2012 (and some available now) – TOMS Ballet Flats.  See the current collection – more on their way.

TOMS Ballet Flats

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8 Comments

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