SPF {Smart Kids Who Play}

Last year, The Environmental Working Group (EWG) released their 2010 Sunscreen Report and it seriously scared the crap out of me! I kid you not, I ran out to Whole Foods and was staring at my list of sunscreens that passed the tests and as I was standing in the aisle, there was another mom doing the exact same thing. Apparently word spread fast! Well, they just released their 2011 Sunscreen Report, which rates more than 1,700 SPF products for safety and effectiveness.  EWG’s expert team analyzed each product in five categories: Health hazards from ingredients, UVB protection, UVA protection, the balance of UVA and UVB protection, and stability, or how quickly sunscreens break down in the sun.

Living out in the desert, where it’s sunny almost 360 days of the year, we worry A LOT about sunscreen. Brand new to the scene, so they didn’t even make the report this year is a new line called Smart Kids Who Play, from the well known makers of Smart Girls Who Surf. Their line of Kids products are free of active chemicals and all parabens. This new line has all of the important ingredients to make the best rating on the EWG’s list though (trust me, I checked!) Being a line of products created by surfers, they know that it’s important to have safe products on your skin, not only for your health, but also the health of the ocean that you swim in.  Remember, what goes on your skin goes in our oceans. They’ve come out with three products SPF 30+ SunBlock, SPF 32 Face Sticks and Lip Balm.

My daughter NEVER goes out into the sun without sunblock on. While some sun exposure is good for everyone since it’s our primary source of Vitamin D. Unprotected exposure to the sun’s ultraviolet rays can cause skin damage, eye damage, immune system suppression, and skin cancer. Most kids rack up between 50% and 80% of their lifetime sun exposure before age 18, so it’s important that parents teach their children how to enjoy fun in the sun safely. When I put Smart Kids Who Play on my daughter she said “Mom, wait, it smells like something” I asked her what she thought it smelled like and she said “Oranges!” and she’s right. I absolutely love the smell of their sunblock, it’s refreshing. Now I’m anxious to try the Face Stick and grape Lip Balm

Some important sun safety reminders: apply sunblock generously 30 minutes before exposure, and reapply every two hours or more. Don’t forget about lips, hands, ears, feet, shoulders, and behind the neck. Lift up bathing suit straps and apply sunscreen underneath them. Reapply sunblock after a child has been sweating or swimming. Hats and sun protective clothing are also musts. Limit sun exposure between 10am and 4pm since this is when the sun’s rays are the harshest. Also, because the American Academy of Pediatrics recommends avoiding sunscreen on babies six months and under, keep them in the shade and dressed in protective clothing whenever possible. 

Head over to Smart Kids Who Play here to purchase the products directly from their site. Great products made by people who live out in the sun. They know what is needed for safe, active play.

Special thanks to Smart Kids Who Play for providing a sample for review purposes.

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