Mahu is a baby skincare line created in New Zealand using only plant-based ingredients. Mahu sells lines of quality, nutrient-rich skincare for pregnant women, new moms, and new baby. Did you know that during pregnancy up to 60% of skin products is absorbed into the body? It is clear to see why we must pay close attention to products we slather on our skin.
Babies are also sensitive and have skin that is 20-30% thinner than our own skin. Here, out of the womb, using only natural, safe skincare is just as important. That is why I cannot stop looking for more and more options for new moms. Mahu, made in New Zealand and designed by midwives, is an incredible company filled with fresh smelling, natural, high quality skincare.
I wanted to try the baby line, specifically to see the consistency and formula success. I already knew that the products were 100% natural, plant-based, enriched with multivitamins and omegas—not to mention free of parabens, sulphates, artificial colors and fragrances. So what really needed to be tested was the effectiveness and sensory experience.
My daughter is 5 but still has the perfectly sensitive skin of a newborn, so I always test on her. Next shower, she was massaging mahu Baby Bath, Body Wash & Shampoo into her scalp and all over her skin. I immediately heard mmm sounds so I came over to give her head a sniff. The product smelled so fresh and green… and the lather was rich and satisfying. Since my daughter is of the curly-haired breed, she has to be really careful about hair products. Anything that strips moisture ruins her thirsty locks, leaving them tangly and dull. I knew mahu was plant-based so I felt safe letting her use this. It does not contain sulfates, which are a shockingly common ingredient in other shampoos. Not only does sodium laureth sulphate strip moisture (hello, it is a detergent) but it is also corrosive, so you do not want that in your eyes! The two active ingredients are lavender (heals, balances, calms and has antiseptic properties) and chamomile (soothes, reduces anxiety and sleep issues). I don’t really even need to mention how fragrant these two are and how well they go together.
Post-shower came the mahu Baby Moisturizer, which my daughter slathered on. It too had a lovely natural smell. The consistency was perfect, loose enough to immediately absorb yet substantial enough to keep skin moisturized. It left my daughter’s sensitive skin silky and glowing, no hint of irritation. I found her getting another couple squirts throughout the day and rubbing them on her hands and feet (like she sees mom doing all day). Mahu Baby Moisturizer is perfect for babes with sensitive skin, even the brandy-new kind— and even on the Über-sensitive facial skin. The active ingredients in this one are Aloe Vera (moisturizing, heals and strengthens tissue, increases oxygen availability to skin) and Vitamin E (powerful antioxidant, maintains skin’s oil balance, reduces water loss, forms protective barrier).
Other products in the mahu Baby Skincare line are: Massage Oil, Nappy Cream, and Baby Lotion. The products are all surprisingly affordable and despite their faraway birth, they are readily available in the US via Amazon.
Products were provided to facilitate this review.