Two long distance best friends, a new baby girl each, came together to find modern and high-quality products that no one else had heard of. In 2009, they expanded from a popular group on a Cafemom to a site of their own, bringing their finds to all moms, everywhere.  ITKM prides itself on bringing you only the best available on the market today. They do the dirty work of weeding through mounds of items so that you don’t have to.  Every product featured has been thoroughly tested by the ITKM team.  ITKMers love to receive comments and questions to further their quest into the deep, dark pile of family products and services, so feel free to email away.  Erin and Sarah once looked to other women in search of answers.   Now they are the In The Know Moms, doing their duty to give back to the women they once were.

Erin (Co-Founder)  Born and raised in the Chicagoland area and recently transported to the West. Happily married and mommy to two girls. I have a passion for learning new things and finding the hard to find items. Give me your request and I’ll help you make it happen. Research is second nature to me, so all finds we bring you will be safe and healthy.

Sarah (Co-Founder) Born on the East coast, transplanted to the West coast (California), I understand what the modern mom wants and needs.  We have a beautiful little girl, born in 2007, who is witty and kind, and a lover of pretty much everything.  We also welcomed our baby boy into the world early 2013.  We find it important that we surround our children with only safe, modern and eco-friendly products, as well as those to encourage their expanding minds.  Equally important to me is my need to maintain my own self… in style and health.

ITKM Writing Team:

Haley - Haley lived her whole life in the south until one day she married her high school sweetheart, had a son, and moved away from home. She and her family live an extraordinary military life! They are able to travel, meet new people, and explore new places. Currently living in Washington they spend their time canoeing, rock climbing, and photographing it all. Haley is a professional photographer with a unique and fun style. {HaleyHickman.com} When she is not being a mamarazzi to her 4 year old son, she is searching the world wide web for the best in all things boy to share with you!

Trish – East Coast wife and mother of three wonderful children. My main concern is providing my children with the safest, most effective, and at the same time most attractive items on the market. I am an advocate for breastfeeding, baby wearing, attachment parenting, and homeschooling. We believe in learning being fun and incorporating it into our daily activities in order to build a life long love for learning.