about us

Two long distance best friends, a new baby girl each, came together to find modern and high-quality products that no one else had heard of. In 2009, they expanded from a popular group on a Cafemom to a site of their own, bringing their finds to all moms, everywhere.  ITKM prides itself on bringing you only the best available on the market today. They do the dirty work of weeding through mountains of items so that you don’t have to.  Every product featured has been thoroughly tested by the ITKM team.  ITKMers love to receive comments and questions to further their quest into the deep, dark pile of family products and services, so feel free to email away.  Erin and Sarah once looked to other women in search of answers.   Now they are the In The Know Moms, doing their duty to give back to the women they once were.

Erin (Co-Founder)  Born and raised in the Chicagoland area and recently transported to the West. Happily married and mommy to two girls. I have a passion for learning new things and finding the hard to find items. Give me your request and I’ll help you make it happen. Research is second nature to me, so all finds we bring you will be safe and healthy.

Erins Family

Sarah (Co-Founder) Born on the East coast, transplanted to the West coast (California), I understand what the modern mom wants and needs.  We have a beautiful little girl, born in 2007, who is witty and kind, and ready for anything.  We also welcomed our baby boy into the world early 2013.  We find it important that we surround our children with only safe, modern and eco-friendly products, as well as those to encourage their expanding minds.  Equally important to me is my need to maintain my own self… in style and health.

husvar family in_the_know_mom

Photos by Neil Husvar - Husband to Sarah, Neil is the photographer behind Husvar Photo. Contact him for independent work at husvarphoto@gmail.com.


  1. June 28, 2013 at 6:13 am — Reply

    We have a very nice competition going on where applicants (kids or parents or both) are required to send a face photo with our KidsBSafe app for Smart Phones near by. The award for the most original photo is a SMART PHONE and photo published on all our social media sites :-)
    This app is for SAFETY-TRUST-FUN and is not for spying on kids :-)

  2. Megan
    February 5, 2014 at 10:41 am — Reply

    I love your site and all the product reviews you’ve done. Especially the prenatal vitamins cause I get nervous what I put into my body when I am growing a baby. I found another prenatal vitamin that is different from others because it is has a different vitamin for each trimester. It is called Trio Prenatal. https://www.trioprenatal.com/ I like the concept, haven’t seen anything like it and would like to start taking it. I haven’t found any reviews on the product yet. Can y’all review it? How does that work?

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