Two best long distance friends with a mutual passion for doing the impossible…  The impossible being: finding modern, safe, and stylish items for our children and ourselves. In 2009, we expanded from a small group on a mom website to a site of our own, bringing our finds to all moms, everywhere.  We pride ourselves on bringing you only THE BEST out there in the market today. We do the dirty work of weeding through  items so that you don’t have to.  Every product we feature has been thoroughly tested by the In The Know Mom team.  We hope you enjoy and participate in our site and let us know if you’re looking for anything more.  We love to receive comments and questions to further our quest into the deep, dark pile of family products and services.  We once both looked to other women like ourselves in search of answers.   Now we are the In The Know Moms doing our duty to give back to the women we once were.

Erin - Co-Founder of In the Know Mom. Born and raised in the Chicagoland area and recently transported to the West. Happily married and mommy to one toddler girl. I have a passion for learning new things and finding the hard to find items. Give me your request and I’ll help you make it happen. Research is second nature to me, so all finds we bring you will be safe and healthy.

Sarah - Co-Founder of In The Know Mom. Born on the East coast, transplanted to the West coast (California), I understand what the modern mom wants and needs.  We have a beautiful little toddler who is growing so fast every day.  It’s important to us to have the best and safest products for our girl, as well as finding things to entertain her expanding mind.  Also very important, is my need to maintain my own self… in style and health.

ITKM Guest Writers:

Chele- Born & raised in the Bay Area, this deployment surviving mother of 3, step-mom to 1 has been living it up in the ‘South’ for the past 6 years (thanks to the Army).  She is addicted to all things for life on the go, with a spirited toddler in tow! She fully believes that baby gear should not only be functional…but fashionable!

Lacey – Born and raised in the Central Valley, married to an amazing man who keeps her laughing, has two handsome, crazy boys and takes care of her Dad, who also keeps a smile on her face. She is addicted to food blogs and a practicing Mamarazzi, loves to cook and bake for her family, craft and knit, is learning to crochet, sew, and loves old movies, musicals, singing, and reading. This mama is on a mission to keep fellow moms of boys well informed on what sensible, stylish and safe products are out there for them and their little men.

Jennifer - born and raised in southern California and happily married with two gorgeous daughters.  My title is Homemaker and I love being crafty, traveling and baking!  I am constantly on the look out for the best products, recipes, lifestyle tips, and activities for my family and myself to make our lives easier, healthier, fun and beautiful.  My daughters are three and one years old and with that said you can assume I have already gone through so much baby gear that I really know what I like best and why.  We plan on having more kids so my world of baby stuff and wanting to be a pampered mommy is far from over.  There are always new products out there that are simply “must haves” and I hope that I can share my great finds with everyone through In The Know Mom.